Website Conversion Enhancement

You've got a great design and you are driving visitors to your site through email and search marketing. Wouldn't it be great to get more results without spending any more money? You can.

Website Conversion Enhancement is the process that improves the persuasiveness of your website by identifying the barriers to your customer's effort to take an action. We follow your customer's buying paths and identify the persuasive and structural enhancements that will produce measurable results. Often these improvements can be done very quickly and very inexpensively.

Website Conversion Process

Our process begins with your customer. Big Fish identifies your target customers, their needs and your strategy to meet those needs. We then create an in-depth profile of your competitive environment - your strength, weaknesses, opportunities and threats. After creating a strategy blueprint, we evaluate your website to determine how the copy, design and navigation of your site meets your business objectives. We then report our recommendations for improvement prioritized by impact and suggest a schedule of implementation. After the changes are made, we carefully monitor your site to measure the impact and drive additional recommendations.

Here's an interesting article about the value of conversion enhancement

http://www.clickz.com/experts/search/results/article.php/3504436